Product feed management for Shopify
Your product feed is a growth lever. Not a chore.
Simple Product Feeds turns your Shopify catalog into clean, optimized, testable feeds for Google Shopping and beyond — rules, taxonomy mapping, and validation included.
Free up to 50 SKUs · No credit card required
Why feeds, why now
Google’s AI never sees your website. It sees your feed.
Performance Max, AI Max, AI Mode — every new surface Google ships decides what to show, to whom, and at what price from the product data you send it. Most merchants ship the defaults. The ones who treat the feed as a campaign input get the cheap clicks.
Every attribute is a bid signal
Titles, categories, custom labels, availability — Google’s systems weigh each field when they decide which auction you enter and at what price.
Defaults leave reach on the table
A raw Shopify export ships vendor-speak titles and blank categories. The merchants who shape those fields enter auctions the defaults never see.
Feed changes are measurable
A feed edit is a controlled input. Split your SKUs, change one variable, read the lift. Your feed is the cleanest experiment surface you own.
The product
Spreadsheet-grade control over every field you ship.
See every row before Google does
Your whole catalog in a live spreadsheet — exactly the rows and values your feed will ship. Edit a cell and the change flows through mapping, rules, and every channel. No blind syncs, no surprises in Merchant Center.
| id | title | price | availability |
|---|---|---|---|
| 8841 | Acme Cotton Tee — Black, M | $24.00 | in stock |
| 8842 | Acme Cotton Tee — Black, L | $24.00 | in stock |
| 8843 | Trail Bottle 750ml — Steel | $32.00 | in stock |
| 8844 | Trail Bottle 750ml — Sage | $32.00 | out of stock |
Shape fields with rules, not spreadsheets
Rewrite titles, map Shopify categories to the Google taxonomy, pull metafields into any column, exclude what shouldn’t ship. Rules run on every sync, so your feed stays optimized while you sleep.
- Taxonomy mapping
- Metafields
- Translations
- Market & language feeds
Rule
SET title = "{vendor} {title} — {color}, {size}"
before Tee Blk M
after Acme Cotton Tee — Black, M
Ship with confidence, not hope
Channel validators check your rows against each destination’s real rejection rules before the channel ever sees them. Catch the disapprovals in the app — not in your Merchant Center inbox.
Pre-flight checks
- ✓ GTIN coverage · 100% of variants
- ✓ Availability normalized · in stock / out of stock
- ! 3 titles over 150 chars · truncated safely
- ✓ Categories mapped · Shopify taxonomy → Google
synced 2× daily → Google Merchant Center
The AI era
Google changed the game. Your feed tool should too.
AI Max, AI Mode, conversational shopping — Google is rebuilding Shopping around AI, and it’s hungry for richer product data than a default feed provides. We don’t just keep up with these changes. We publish what we learn.
Field report
We ran one of the first real conversational-attributes uploads to Google.
Six new AI-shopping fields landed in Merchant Center — and no rules engine can write them. We generated them with an LLM, uploaded them to a live catalog, and documented everything: the format, the gotchas, the costs, the open questions.
- question_and_answer
- document_link
- related_product
- item_group_title
- variant_option
- popularity_rank
Checklist
Is your feed ready for AI Max?
Run the pre-launch checklist before you flip the switch — or risk spending budget on weak signals.
Run the checklist →Coming soon
Automated categorization
Automated google_product_category assignment and verification — in active development, landing soon.
The lab
Treat your feed like a testing platform.
Split your SKUs into control and test groups, change one variable — a title pattern, a category, a custom label — and measure the lift instead of guessing. Custom labels turn margin tiers into bidding signals. Feed edits become experiments with readable results.
We’re building Feed Testing as a first-class product. Waitlist members get early access.
SKU split test
even/odd variant split → one variable changed → lift measured per group
Channels
One catalog. Every destination that matters.
We’d rather ship two channels that work flawlessly than twenty that sort of work. Each channel gets its own renderer, its own validator, and its own delivery pipeline.
Google Merchant Center
Shopping ads, free listings, Performance Max, AI Max — synced 2× daily with validation.
Commission Junction
Affiliate product feeds via SFTP push or URL pull, rendered to CJ’s exact spec.
Multi-feed
Many feeds from one catalog
Language feeds, market feeds, product-segment feeds — each with its own rules and selection, all driven by the same source of truth.
For developers
A real REST API
Feeds, runs, overrides, and rules — scriptable end to end. Read the API docs.
Shipping next: Awin · ShareASale · Rakuten · Impact
Pricing
Start free. Stay cheap.
Every plan — including Free — gets rules, taxonomy mapping, metafields, and 2× daily sync. You pay for catalog size, not for features held hostage.
Free
$0/mo
up to 50 SKUs
Starter
$9.99/mo
up to 3,000 SKUs
Growth
$19.99/mo
up to 10,000 SKUs
Premium
$24.99/mo
up to 10,000+ SKUs
Ship a feed you’re proud of.
Install in minutes. Free up to 50 SKUs — rules, metafields, and validation included. No credit card required.